Hot dog! The Wienermobile is back after short-lived name change

 

September 22, 2023



MADISON, Wis. (AP) — Some names are just the wurst.

Just four months after announcing that the hot dog-shaped Wienermobile was changing its name to the Frankmobile, the distinctive wiener on wheels is reverting to the original.

Oscar Mayer, which has several of the vehicles, announced Wednesday on Instagram that the Frankmobile is toast. The Wienermobile rides again.

The name change announced by The Kraft Heinz Company in May was meant to pay homage to the brand's 100% beef franks and their new recipe.

For fans of the original name, the change was, frankly, ridiculous.

"It's been a frankt...



For access to this article please sign in or subscribe.

 

Reader Comments(0)

 
 

Powered by ROAR Online Publication Software from Lions Light Corporation
© Copyright 2024