Why retailers still see Black Friday as the high point of the holiday shopping season

NEW YORK (AP) — After weeks of plugging increasingly inviting discounts, retailers in the United States and several other countries are preparing for prime time: Black Friday, the bargain bonanza that still reigns as the unofficial kickoff of the holiday shopping season even if it's lost some luster.

Department stores, shopping malls and merchants — big and small — see the day after Thanksgiving as a way to energize shoppers and to get them into physical stores at a time when many gift-seekers are content to do their browsing online. There are enough traditionalists that Black Friday remains t...

 

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