ANCHORAGE, Alaska (AP) — A celebrity jockstrap that's been the buzz of Alaska for nearly two weeks went on display Wednesday at one of the nation's last Blockbuster video stores in an effort to ramp up business.

"I tell you, we're going to get a lot of traffic, is what I'm expecting," said Kevin Daymude, general manager of Blockbuster Alaska.

He expects the store to get a lot of calls: "Did you get it in? Can we go see it?" he said.

The jockstrap has a strange history since actor Russell Crowe wore it in the 2005 movie "Cinderella Man."

It recently became part of a celebrity auction, which Cro...