As American women seek a larger role in politics, fairer wages and an end to sexual harassment, the Girl Scouts see an opportune time to show some swagger in promoting their core mission: girl empowerment.

They recruited Queen Latifah to narrate a video featuring famous former Girl Scouts — Venus Williams, Katie Couric and many more. And they indulged in a little bragging when Girl Scout alumna Meghan Markle married into Britain's royal family.

"Life is always better with a Girl Scout by your side, and Prince Harry truly hit the jackpot," enthused a post on Girl Scout Blog.

But the marketing c...