If you make it free, will they come?

Apple, Disney and AT&T's WarnerMedia want to jump-start their challenges to Netflix by offering freebies and deep discounts on emerging streaming plans.

That includes a free year of Apple TV Plus for customers of new Apple devices and a free year of Disney Plus to higher-tier Verizon customers. Some existing HBO subscribers will also get the super-charged version, HBO Max, at no additional cost.

Experts say these services can worry later about holding onto customers — perhaps by offering must-see shows they can't get anywhere else or tying discounts to othe...