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Cellphone carriers are going all in on unlimited data. T-Mobile ditched its data packages in favor of a single unlimited plan. Sprint slashed the price of its own unlimited plan, making it one of the carrier's cheapest options. And Cricket Wireless, Boost Mobile and MetroPCS now offer prepaid unlimited data at bargain prices. But most smartphone users would be wise not to take the bait. Why? "Most individual customers don't need unlimited data," says Tammy Parker, a senior analyst for Current Analysis, a telecommunications research firm. "That...