By Joseph Pisani
AP Business Writer 

Forgot 2 defrost: Butterball gives Thanksgiving help by text

 

October 30, 2016



NEW YORK (AP) — "Forgot 2 defrost early. What 2 do now?" Butterball, which has been fielding phone calls from Thanksgiving cooks for three decades, is letting people text their turkey-related questions this year for the first time.

The company's regular phone help line begins Tuesday. Butterball will start to take text message questions on Nov. 17 and continue through Thanksgiving Day. Cooks can text questions to 844-877-3456 at any time of day, since experts — not bots — will be on call 24 hours. People can also still reach out to the company's experts through email or social media.

While the...



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