Alva Review-Courier -

NEW YORK (AP) — Instead of romantic proposals and engagement rings, the commercials trying to sell a new generation on diamonds show young couples rolling around on a bed, arguing in a car and even questioning whether they'll ever marry.

The ads are one way the diamond industry is trying to reach millennials, the under-35-year-olds who may be more focused on paying off student loan debt than buying diamonds and getting hitched.

De Beers, the company that helped pay for the new commercials, says millennials are still purchasing diamonds, even though they are typically less affluent than their p...