Velcro's video implores consumers to say 'hook and loop'
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September 27, 2017
CONCORD, N.H. (AP) — Lots of pop songs have hooks. This one has loops, too.
Velcro Cos. this week released a music video with a message it hopes will stick as well as its products: "Don't Say Velcro."
The video features actors portraying trademark attorneys, joined by a few actual lawyers in the background, pleading with the public to respect the company's brand and refer to similar "scratchy, hairy" products as "hook and loop" fasteners.
"We're asking you not to say a name we took 60 plus years to build," the group sings. "But if you keep calling these Velcro shoes, our trademark will get kil...
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