Facebook ads: Social media giant announces new transparency
October 27, 2017
WASHINGTON (AP) — Under pressure in advance of hearings on Russian election interference, Facebook is moving to increase transparency for everyone who sees and buys political advertising on its site.
Executives for the social media company said Friday they will verify political ad buyers in federal elections, requiring them to reveal correct names and locations. The site will also create new graphics where users can click on the ads and find out more about who's behind them.
More broadly, Rob Goldman, Facebook's vice president in charge of ad products, said the company is building new tra...