Alva Review-Courier -

AUSTIN, Texas (AP) — With the sound off, images from a new advocacy video touting the merits of medical marijuana could blend seamlessly into a commercial for the latest model of pickup — a burly Texan, clad in a cowboy hat, strides past bales of freshly cut hay, tinkers with a tractor and even feeds a horse.

The Austin American-Statesman reports the similarity is no coincidence.

Proponents of loosening marijuana prohibitions in the state are mounting a concerted effort to take their message to West Texas and other predominantly rural regions of the state. That's because they concluded in the...