Here's why colleges are being forced to close their doors - and what they can do to stay open
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November 8, 2019
Robert Massa, University of Southern California
(THE CONVERSATION) When Cincinnati Christian University became aware of its declining enrollment and dwindling tuition revenue in 2015, the university made a “series of bold bets” to stay afloat.
But the bold moves ended up being a series of strategic mistakes. The school started a football team, revised its mission and laid off faculty and staff to cut costs. It spent most of its $4 million endowment but was still $6 million in debt in 2018. This fall semester will be the school’s last.
Cincinnati Christian College is one of a growing number of...
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