Talor Gooch is getting louder. He invests in a Professional Bull Riders team in Oklahoma


February 28, 2024

Music was blaring, light beams danced around the arena and a large video board showed highlights of recent winners. This had the sound and feel of LIV Golf, except it was a little more dangerous and tougher to keep score.

This was the Professional Bull Riders series, which 30 years ago broke away from the established Professional Rodeo Cowboys Association with hopes of creating a new league in which fans knew they'd be seeing the best bull riders competing together.

So perhaps it makes perfect sense that Talor Gooch is now an owner of PBR's newest team.

Gooch, a three-time winner on LIV who wo...

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