Girl Scouts stress 'girl power' in new recruitment efforts
Share
Tweet
July 27, 2018
As American women seek a larger role in politics, fairer wages and an end to sexual harassment, the Girl Scouts see an opportune time to show some swagger in promoting their core mission: girl empowerment.
They recruited Queen Latifah to narrate a video featuring famous former Girl Scouts — Venus Williams, Katie Couric and many more. And they indulged in a little bragging when Girl Scout alumna Meghan Markle married into Britain's royal family.
"Life is always better with a Girl Scout by your side, and Prince Harry truly hit the jackpot," enthused a post on Girl Scout Blog.
But the marketing c...
For access to this article please
sign in or
subscribe.
Reader Comments(0)