Alva Review-Courier -

As we saw earlier, some advertisers create fictional characters and use them over and over in a series of television ads to help get their messages across to viewers.

The familiarity of these “spokespersons” undoubtedly helps to create positive images of their companies in the minds of the consuming public. Allstate Insurance has its “mayhem” guy and GEICO has its gecko.

I like some of these characters but not others. Among other insurance companies, I like the Aflac duck and I can tolerate Progressive’s Flo.

I have also noticed that sometimes these characters will begin to “grow” on me and my...