Alva Review-Courier -

“Who loves you Oklahoma,” and my favorite, “We won’t mess you over a few dollars,” are advertising slogans that catch your attention.

Discovering what works and what doesn’t is the job of agencies that rely on research. That data is collected by conventional means such as surveys, but most recently comes from intrusions in our privacy such as computer search records, smart devices such as Alexa and Siri, and smartphone inquiries.

Advertising has taken many forms over the years. Billboards were one of the first to be utilized. Backroads were once awash in signs advertising local business, and b...